This guide on how to start a blog from scratch in 2019 (and how to make money from it) is great for beginners! You’ll get step by step instructions on picking hosting, installing wordpress, and finding plugins to help you with SEO optimization and social media.
Each year, I love to kind of detail to my readers how you can start your own blog from scratch. It’s not very difficult – it really just requires following a detailed set of steps to make sure your blog starts with the right set of tools and resources that will allow you to reach as many readers as possible. I absolutely love sitting down to write this post because it might allow someone to have the success with their blog that I’ve seen over the years!
I started out my blog on Blogger in 2009. When I began, I was really just doing it to document our lives – so many of my friends were starting blogs just to keep up with day-to-day happenings, and I thought it would be a fun hobby! What has happened in the past 10 years is beyond my wildest dreams. This blog has allowed me to stay home with my children while contributing to the finances in our home. It’s also been an amazing creative outlet for me. I truly get to wake up to my dream job each day! I pinch myself thinking about what this blog has become and what a blessing it has been to my family.
In June of 2016, I switched my blog to WordPress. It’s a move I had debated for a long time, but I couldn’t be happier with the switch. I still think Blogger is a great platform that works really well for casual/hobby bloggers. As a matter of fact, I’m moving my personal posts from this blog to a private blog over there very soon. But, if you’re really looking to do this professionally in today’s market, I truly believe you need to start out and stay on WordPress. It’s the only platform that allows you to optimize and publicize your posts to really be competitive for search rankings (in both search engines and Pinterest). Plus, it’s just easier to integrate so many cool features with WordPress plugins!
The main reason I debated the move from Blogger to WordPress for so long is complete and total intimidation. I had been on Blogger since 2009…it was easy. I knew the ins and outs of the platform, how to troubleshoot issues, the coding – and I was comfortable. But comfortable isn’t always the right place to be in a business. I finally decided that I needed to step out of my comfort zone and take a risk to give my blog the independence and technical features it needed to really succeed. So, one random Friday night in June (right before a product launch, not my smartest idea ever), I buckled down, researched hours of Youtube tutorials and website troubleshooting, and successfully transferred my own blog from Blogger to WordPress.
I think my biggest takeaway from the experience is that, whether you are a new blogger or switching platforms, getting started with (and using) a self-hosted WordPress blog really isn’t all that difficult at all! There are just a particular set of steps that you really need to follow in order to ensure a successful launch. So, right after I finished my own transfer, I published myย how to transfer from Blogger to WordPressย and my 2017 guide to starting a blog from scratch. I followed up with a 2018 guide, but as often happens with a technical how-to, it had become a little outdated in the past year. So I thought I’d freshen it up and rename it as a 2019 guide to make sure my tutorial stays as up to date as possible!
I am incredibly passionate about helping people that want to get into the blogging business get started. This business has changed my life and I know there are so many people out there would love the flexibility and creative outlet that this job gives me. If I can give that to someone else, I want to help. The best part is – getting your blog started is so easy! You could be done with this tutorial in less than an hour…isn’t it crazy that less than an hour of work could change your life? I know you’re excited – let’s get going!
How to Start a Blog in 2019
(Affiliate links used in this post. Read more about my affiliate link useย here.)
1. Set up your blog hosting and site domain name.
Your hosting is where your files/photos/blog content/basically anything that’s on your blog will be stored. There are a few amazing options out there that aren’t expensive at all!
I did so much research about what host I wanted to use before switching to WordPress. There are plenty of inexpensive options, but I really wanted to go with a host that I could use long-term and would give me as few headaches as possible. Ultimately, I chose Siteground as my host. I’ve been incredibly pleased with the host in the over 2 years I’ve been with the company. They also have a wide variety of packages available to suit manyย traffic and storage needs. And, while they’re offering their packages for as much as 70% off the regular price, it’s a great time to sign up!
Once you follow this link toย Siteground, click on the link that says web hosting. Scroll down just a little toย see the options for your hosting needs. If you’re a new blogger, the StartUp package will probably be your best bet…that covers up to 10,000 hits per month, and offers 10GB of web space (I had over 1,600 picture-heavy posts when I moved to WordPress and didn’t even come close to 10GB, so that should be plenty unless you’re storing a ridiculous amount of files). As your blog grows, you can always upgrade to their larger packages if needed. (But, one perk of picking a bigger package right now is that you can lock in that discounted price for up to 36 months. If you upgrade later, you would pay the full monthly rate.)
If you think you’re going to need a little bit more storage right off the bat or are starting more than one website, the GrowBig or GoGeek packages might be for you. Both of these accommodate more monthly visitors (the GrowBig up to 25,000; the GoGeek up to 100,000) and have double and triple (respectively) the web storage space of the StartUp pack. They also have some nice perks – both of these come with Priority Support (so Siteground’s support would be even quicker) and a SG Optimiser solution that makes site load time as much as several times faster (which is great for user experience and search engine rankings).
All blogs have different needs, so it really just depends on what you’re wanting to do with your site. All three options are relatively inexpensive (especially with the current discount) and offer incredible speed and service.
Click the “Get Started” button below your package, and you’ll be taken to the next page…
Select “Register a New Domain” (unless you have a domain for some reason…chances are you don’t if you’re just starting your blog). Your domain is your web address…i.e. whatever you’re going to type in when you go to your blog (www.yoursitenamehere.com). This is something you’ll pay a company to register each year as yours (and is different from hosting, which is where you store all of the content on your blog).
Put in your information at the top…
Your hosting package should already be selected (probably the StartUp plan if you’re a new blogger…possibly GrowBig or GoGeek if you will have more hits or have more than one site that needs hosting), but can be changed by clicking that square next to the plan name. You’ll also chooseย the the amount of monthsย you want to pay for today. You can select 12, 24, or 36 months…I did 12 so I could lock in the discount for a full year. Even if you think your blog is going to eventually grow to over 100,000 hits, don’t worry – Siteground has a Cloud storage option (what I currently use) for bigger sites. And upgrading to a bigger plan later is incredibly easy.
You’ll see a couple of extras you can add on…from my experience, you’ll definitely need domain registration if you need a domain (i.e. www.yoursite.com) for the blog and maybe the domain privacy option. Domain privacy just makes sure your personal information as the owner of your domain (including street address) isn’t listed in online search directories. It isn’t 100% necessary (I didn’t get it) but, if you blog anonymously or are very private, you might want to consider it. I did a little bit of research about the SG Site Scanner before ordering, and from what I read, it isn’t a really necessary addition.
Once these options are selected and you click “Pay Now,” you’re all set! You now ownย a self-hosted website! Let’s turn that website into a blog.
2. Install WordPress to turn your website into a blog.
Don’t think of WordPress so much as your blog…think of it as the software that makes your siteย function as a blog. In this step, you’ll be putting it on your site to essentially turn it into a blog.
Go to “My Accounts” once you’ve purchased hosting and logged in toย your Siteground account, click “cPanel” under your site’s address, ย and select the WordPress icon on your cPanel page (as seen above). Once you select that, you’ll be taken to a page that explains what the software is all about…click “Install Now” on that page. Put in your blog info (names can be changed later if needed) and desired WordPress login info, and that’s it…you now own a self-hosted WordPress blog!
3. Log in to WordPress.
Once WordPress is installed, go to www.yoursite.com/wp-admin (replacing yoursite with your domain name) and you should see the screen below. This sometimes takes a few minutes after you complete step 2, so don’t worry if it isn’t showing just yet. Once you get this page pulled up, sign in with the login info you just entered when you initiated the WordPress install.
4. Get WordPress ready for your blog posts.
Once you’re in WordPress, you should see your dashboard. Get used to this – you’ll be controlling most aspects of your blog through these pages!
If you click your blog name at the top of the page and click “Visit Site,” (or just type in www.yoursite.com), you’ll see what your site currently looks like. This is what mine looked like shortly after signing in to WordPress for the first time. If you’ve registered through Siteground, there are a couple of default posts that will show up.
Go delete those posts by going to “Posts” on the left-hand side of your WordPress dashboard, checking the posts, selecting “Bulk Actions,” then Delete. If you’d like to go on and add your first post, go for it…this is where you’ll publish your posts in the future! Just click “Add New” at the top and get to writing if you’d like. That’s totally optional for right now, but it does help make sure your page formatting is working appropriately in the next steps.
Do a teeny little bit of housekeeping in WordPress by going to “Settings,” “General,” and putting in “www” before your URL in the WordPress Address and “Site Address” fields, just to make sure your address points to the right place.
ย 5. Set up your responsive WordPress theme.
This is aย fun part…setting up the look and functionality of your blog!
I did a ton of research on this aspect too, because there are so many options out there for what framework to use to set up your WordPress blog. To shape what features your blog will have and its overall layout, you’ll need to purchase a theme. The theme is what gives your blog the functionality of a blog and generally just makes it easy to add customizations. Many, many bloggers I know and love use the Genesis framework as their theme…it’s super-solid coding that many readers are familiar with (to make for easy navigation) and allows for a lot of customization. Think of Genesis as the foundation, bricks, and framing of your new house…it gives a solid structure that has great, optimized, mobile-responsive coding. It’s one of the most popular themesย for a reason!
To purchase that,ย click here and complete the checkout process. Once you get a download link, make sure to right click and select “download linked file” (or some iteration of that) to download Genesisย (don’t just click it to download – fileย needs to stay zipped to be able to upload it to WordPress, as do all themes and plugins you’ll upload). You might also want to download an additional version that you can unzip on your computer for future use.
Now, go back to WordPress, click “Appearance” on the left-hand side, and click “Themes.”
Now, select “Add New”ย at the top of your page, upload the zipped file you just downloaded…and voila, you have Genesis! Easy peasy.
You could stick with Genesis as your look, but as is, it’s kind of boring. Great coding, but kind of boring. So I chose to add a child theme that makes it pretty. A child theme is the collection of design elements that shape how the blog looks. Think of the child theme as your new home’s furniture, paintings, and accessories. There are SO many options for child themes out there…I went with Pretty Darn Cute designs because I’ve heard great things about their solid, mobile-responsive coding and I fell in love with their Pretty Happy child theme.
This follows the same process as purchasing/installing the Genesis theme…purchase here, download the zipped file using the right-click method explained above, then go to your WordPress dashboard and clickย “Appearance”ย on the left-hand side, and click “Themes.” Now, select “Add New,” upload the zipped file you just downloaded. You should see your child theme when your blog is loaded now. After you do this, you can go to “Appearance” then “Customize” to change around your child theme’s colors, sizes, etc…you can make it yours! If you have any questions about the customization process, Pretty Darn Cute has an incredible customer service email that I’ve had to use a few times. They are always quick to get back to me with a (usually easy) fix.
I’ve also heard amazing things about Restored 316 Designs…it’s a similar business that has gorgeous, feminine-themed WordPress themes that have solid coding and great support. They were definitely in the running when deciding on my theme!
6. Add plugins that will make your life so much easier.
One of the big reasons I made the switch to WordPress was the vast (and I mean vast) collection of plugins that adds just about any functionality you can think of to your site. You name it, and there’s probably a plugin for it. I have been blown away by the number of super simple plugins that took hours of work off of maintaining my blog!
Here are a few of my absolute favorites…
- EasyRecipe: This plugin allows you to construct beautiful and printable recipe cards for your blog posts. Highly recommend if you’re a food/recipe blogger!
- Wordfence: This is a security plugin that protects your site from malware that can infect your files and from hacking attempts. I get an email every time there is a login attempt on my WordPress account and often have emails letting me know about ways to optimize my site.
- Social Warfare: These are the pretty social share buttons you see at the bottom of my posts (and very bottom of the page if you haven’t quite scrolled to the bottom of the postย yet). I upgraded to the pro version so I could customize the look to my site, but the free version offers this functionality too (just with standard buttons).
- Pretty Link:ย This allows you to format commonly-used links with your domain. So, for example, I can link to my long siteground affiliate link as “https://www.lambertslately.com/siteground”…it still links to their site, but just makes that link really pretty and customized to my own site instead of one ugly, long link. (NOTE: I’ve had issues in the past with my SSL certificate redirecting pretty links, so I took these off for now…as long as you don’t have any security certificate issues, you probably won’t run into this!)
- Updraft: This is what I use to back up my site nightly. You can link it to lots of different types of file storage accounts and set it to automatically back up your site in specified intervals.
- Genesis Simple Hooks: If you’re using the Genesis theme, this is an absolute must-have. It allows you to add code to specified sections of your blog when you know next to nothing about coding or theme files. This pluginย breaks your blog down into sections and gives you a box to add code for each section, making it super easy to customize your blog if you don’t know what you’re doing! Simple Hooks also makes it very difficult to mess up your theme files (which, trust me, can be easy otherwise…I’ve already had to re-upload them twice).
- CommentLuv: This is how you allow commenters on your blog to add their recent post links to their comment, making it much more likely you’ll draw in commenters for your posts.
- Akismet: A very easy plugin that wards off spam comments (which you will get tons of)!
- Yoast SEO: You will grow to love and hate this plugin. ๐ This shows you where you can improve in the SEO and readability department…it’s super picky, but that’s a good thing! It also allows you to customize how your page looks in Google search results.
- Google Analytics by MonsterInsights: Easily add your Google Analytics info so you can track your page hits and trends. Google Analytics is the gold standard for website analytics…you will absolutely need itย if you’re going to be blogging professionally!
With all of this being said,ย don’t bog down your blog with plugins! They can significantly decrease the load speed of your blog, so use sparingly (and make sure you disable/delete plugins that aren’t being used).
7. Start your email list on a solid platform. (Yes, now.)
I held off on starting my email list for the longest time, and it’s one of my biggest regrets in my blogging career. By holding off, I missed out on a golden opportunity to convert so many one-time visits into dedicated, long-term readers. I can honestly say that my email list is my most effective (and by far my most profitable) method of networking with readers.
I have usedย Convertkit as my email service for almost 3 years now. It is an incredibly powerful and innovative platform that allows me to segment readers by interests, send out multiple automated follow-ups and email series, and even test out email titles on a segment of my audience before sending the most effective one to the whole group automatically. I love its ability to send email sequences with very little babysitting. I’m also using the Convertkit plugin on my blog to customize my opt in forms to the type of post I’m writing…check out how this post has a blogging-specific opt in at the bottom!
If you’d like to check out Convertkit for yourself, click here! They have a very reasonable pricing structure that allows you to pay based on your number of subscribers, so if you’re just now starting your email list, you will start out with a package that is just $29 a month (and allows for unlimited sent emails).
8. Set up social media accounts.
From the beginning, start social media accounts that can promote your content and connect with readers. I’ve chosen to keep my social media handle consistent across all four big platforms – you’ll find me at @LambertsLately on Facebook, Twitter, Pinterest, and Instagram. That, in my opinion, is the easiest way to let readers find you. Some bloggers opt to go with an iteration of their name (to gain more name recognition on social media than blog recognition). That’s really a personal choice – either way, I recommend keeping it consistent and not having different versions of the same name if possible. For example, you wouldn’t want one account to be @lambertslately and another to be @lamberts_lately. Be consistent!
9. Set up your custom email address.
This is so easy with Siteground!
Once you’re logged in to your Siteground account, go to the “My Account” tab at the top, choose the red button that says “cPanel,” and you’ll see the screen above. Click Email Accounts.
This screen will come up. All you’ll do is put in a simple name, along with a password for your email, and that’s it! I went with “leslie” as my email name, but some people like to do something more general like “hello” or “admin.” Again, that’s just really personal preference, but I do recommend making it simple.
And just like that, you have a self-hosted WordPress blog…congratulations!
Can you believe you learned how to start a blog that quickly? You just gave your blog so much functionality and power (not to mention rock-solid coding). Enjoy your new self-hosted WordPress blog!
Alright, I have a blog. Now, how the heck do I make money from it?
Well, luckily for you, I have a few resources that detail how to do just that! Click the links below to go to each one of the posts in my Basics of Blog Monetization series.
- The Basics of Blog Monetization: An Introduction
- The Basics of Blog Monetization: Usingย Ads on Your Blog
- The Basics of Blogย Monetization: Using Affiliate Links on Your Blogย
- The Basics of Blog Monetization: Creating Sponsored Content
- The Basics of Blog Monetization: Selling Your Own Product(s)
I also have a comprehensive post of my favorite blogging resources I use to make my job easier on a daily basis- click here for that one.ย You can also, click here or use the form below to sign up for my email newsletter to get a peek at how I use this powerful method of communication with blog readers!
Happy blogging, friends!
Disclaimer: By following the advice in these posts, I am not suggesting you’re going to make a huge profit, especially immediately. Blogging is not a get rich quick scheme – itย takes a lot of work and perseverance! My results aren’t typical, but could beย possible through a lot of hard work (and maybe even a little bit of luck).
Graphics from a previous version of this post…
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Great information, I am willing to try this. Very well explained. Now to figure out the name of my blog….
That’s a toughie! ๐ I always recommend you pick something that isn’t your name (definitely not last name) and something you think you can write about for at least a decade. It’s not easy!
Whew! I went through all of your instructions step-by-step and I now have my very own blog! I’ve even posted twice now. ๐ Thank you so much for this comprehensive and thoughtful tutorial. I couldn’t have done it without you. Because all this is 100% new to me, I’ll be playing with my site and tweaking it more engaging so that people want to keep coming back, but for all intents and purposes, I’m up and running and it only took two evenings!
Question: I’m not sure of the difference between a WordPress blog and a self-hosted blog. I’m assuming that because we used SiteGround, it’s self-hosted?
Thanks again, Leslie!
-Heather
Oh, gosh, a typo. I can’t stand those. Tweaking it TO MAKE IT more engaging.
=)
That’s awesome, Heather! Yes, you are self-hosted if you’re on Siteground. WordPress is simply the software you install on your website to make it a blog. If you’ve followed these instructions, you have a self-hosted WordPress blog!
Thank you!
Hi Leslie,
Congrats on the success of your blog and blogging since 2009. I love it when people take the time to put these types of blogging resources together for new bloggers.
It makes it easy to have a step-by-step system that we can use to help us understand the steps we need to take to start creating a profitable blog. Plus it gives us an inside look at how much hard work that goes into building a successful blog.
I started my blog last year and am using SiteGround as well. I think they are a great hosting account and have never had any issues at all.
Thanks for taking the time to put this together for us.
Have a great day ๐
Susan
WOW! this is an amazing article. Can you please talk more about backlinks and rankings??
Definitely! That’s a really broad subject, just let me know what questions you have.
I emplaning on starting the ground work to my blog this weekend. I am nervous and excited but mostly anxious to get things going. I have been saying that I am going to start a blog for about 6 months now but have never really found the right step by step guide on how to start but yours look very detailed and easy to fallow. I can’t wait to get started.
I’m so glad I could help, Mariana! Best of luck to you.
Hi Leslie,
I am kinda new in blogging. By reading your post, I feel I can really proceed further. Thank you Leslie
Cheers,
Robert
I think I feel even more intimidated to start blogging. ๐
Don’t! I promise, once you’re in the groove of it, it’s the best job in the world. If you need any help, you’re more than welcome to email me!
Hi Leslie!
I am trying to start a blog on my own, and I have one question about blogging once you make money. Is it necessary, at any point, to create a business entity? Like an LLC, etc.? Starting up seems easy enough, but when it comes to the tracking finances/business part of things, I’m still a little lost. I could be over-complicating it! Thanks for your help!
Hi Lauren! Of course, I’d recommend consulting a lawyer/accountant for the final say in that, but I can tell you I started mine when I started selling products (digital ones, in my case). The main reason I got it was really so I could legally collect sales tax on products I sold in my state. It’s a very gray area – you’ll probably hear 10 different opinions on it from 10 different bloggers! It does provide some legal protection to you personally as well, but I’m honestly not sure of the details on that (I let my husband worry about that part of the business).
Hi there!
Thank you so much for posting this! The desire to “share the wealth” is much appreciated as a new blogger. The plugins thing is a tad confusing for me. I have only a website through wordpress? It’s not self-hosted. Would I still have to pay for the wordpress if I changed to siteground and installed the wordpress into it? Maybe I am confused? DID I MESS UP?!? I paid for the premium package and because I am just starting up, I’m slightly concerned about pouring more money into my blog when it is so new! ya feel me?
ADVICE PLEASE!!!
Hi Hillary! It sounds like you might have purchased a site through wordpress.com. If you’re purchasing your own hosting and simply installing wordpress software on your own site like I described above, you shouldn’t have to pay for WordPress to be installed on it (you’ll just pay for hosting and your domain name). There are ways to transfer from wordpress.com to wordpress.org (which means you’ll own your site and simply use their software to set it up like a blog)…google and you should get some help with that! I’d highly recommend doing that – not only will you be able to monetize your site (which you can’t do if you’re through wordpress.com) but you’ll actually own your own site if you follow the steps I outline above.
Blogging is not my day job definately. Im trying to market my
business by attempting to reveal it. But crap could it be ever
difficult. I really do admire your content, and I had formed to comment to just
offer you kuddos on wonderful information and content.
I love this post! I definitely think wordpress is the way to go! I’ve had my website set up for about two weeks now and I started with wordpress and blue host, and I love it!
So glad you loved it! ๐
Inspired me to blogging. Best of luck and keep it up.
Terrific writing on random topics. Im currently trying to
accomplish something similar to what you have here except on
a totally different topic. Many thanks for the motivation to
write better content.
I started my blog last year and am using SiteGround as well. I think they are a great hosting account and have never had any issues at all.
Thanks for taking the time to put this together for us.
Great post, Leslie! I feel like I have followed your blog since you started… I know I have since before you found out you were expecting Emma Ramey๐. I just donโt comment a lot๐. I think this is so kind of you to take so much time to help people out! I had a private blog until 2011 and had to stop writing due to family issues. I miss it and would love to have your ambition and start a new blog! Maybe one day I can!
You are so sweet, Candy! I truly believe everybody has a story to tell – a blog is such a great outlet for that. I hope you get one started soon!
Hello, Leslie, I am highly interested in starting a blog. Question: If I download these products and upgrade my laptop down the line, will I have to re-purchase the products like WordPress and Sightground? Hope I’m not asking the obvious. Thank you so much!
You won’t! These are attached to online accounts, not your laptop. You’ll simply log in to wordpress or siteground with the information you’re using now.
I think I feel more intimidated to start blogging. x
Don’t! ๐ Just take this one step at a time…I promise it isn’t as scary as it looks.
Hello Leslie,
Firstly, thanks for your information. This article is awesome & title very friendly. Here’s how you start, what to start with making money. Although we all are anything earning to make money online. Can you follow this blog then read the passage. Then create your next blog in 2019. Thanks, Author and I’m waiting for your next tips.
Thanks
Cathy
Love it, Excellent post and details for beginners. Lot of people do start with Blogspot but definitely WordPress is way to go.
Great info, Leslie!
I hope it helped, Amanda!
I have a quick question if you don’t mind! Is the ability to set up email addresses with your domain name available through the domain registration or the hosting? It seems here you are doing both with Siteground, but I was looking at domain registration through GoDaddy (better price upfront), and the email option was offered there for an additional monthly cost. I’m trying to figure out if I need to add that service through GoDaddy, or if it’s a feature of the hosting I will get automatically once I set up the hosting through Siteground. Or if it’s a feature on Siteground only if the domain was registered there as well. Does that make sense? Basically, I don’t want to pay extra for it with GoDaddy if I’m getting it anyway through using Siteground for hosting. Thanks for any help you can offer with this! This is such a wonderful, informative post!
Hmm – not sure about Godaddy, but email services were offered for free with my hosting through Siteground. I believe that’s set up through hosting rather than through domain registration.